CELEBRATION OF LIFE HONOREE
ALISON MAYER SACHS, MSW, LSW, OSW-C, FAOSW
Serving oncology patients and their loved ones has been Alison’s professional focus for over 25 years. As the Eisenhower Lucy Curci Cancer Center Director of Community Outreach and Cancer Support Services, she is responsible for leadership in patient support services including Clinical Social Work; Patient, Family and Community Education, Community Screenings; Support Groups; Patient Navigation; and Program Development.
Facilitating the Cancer Center’s Breast Cancer and Prostate Cancer Support Groups, Alison hears firsthand the physical, emotional and financial hurdles many cancer patients and their loved ones face every day. Alison will often say: “Being diagnosed with cancer is like being dropped in a foreign country…you don’t speak the language and no one gave you a map.” Proud to be part of the Eisenhower Lucy Curci team working together to provide that needed navigation and support through a person’s cancer journey, Alison states, “we truly are, a healing place like no other”.
As a Certified Oncology Social Worker and tireless advocate for cancer patients, Alison has been an American Cancer Society volunteer for 19 years. She serves on the Board of the American Cancer Society’s Desert Coastal Region, is a member of the local ACS Leadership Council, and has participated in and supported every American Cancer Society Desert Spirit and Relay For Life since moving to the Coachella Valley in 2000.
A lung cancer survivor, Alison knows firsthand the importance of timely screenings and is a champion of the American Cancer Society’s lead in supporting screenings and research to find newer, more effective treatments for lung cancer.
Currently, ACS is funding 83 lung cancer grants, with a total funding of 28 million dollars. As she likes to remind us in her role as an American Cancer Society volunteer “No single nongovernmental, not-for-profit organization in the US has invested more to find the cause and cure of cancer than the American Cancer Society. Supporting 49 Nobel laureates, ACS has helped make possible almost every major cancer research breakthrough since 1946”.
"I wear many different hats throughout both my professional and personal life but no matter which hat I am wearing I do so knowing that there is no greater responsibility than the responsibility of caring for others….and no greater honor than being allowed to do so."
If you love a good party and have been in the Palm Springs area for any period, you most likely have heard of BB Ingle, and perhaps attended one of his memorable events. He has always had an affinity for bringing people together in celebration and has taken his love for creating events into a career that has spanned over 36 years in the Coachella Valley.
BB was born and raised in Alabama and after going to college in his native state, he moved to Nashville and started working for a new groundbreaking restaurant chain at that time, TGI Friday’s. In the early 80s he became part of their team that traveled throughout the country opening new restaurants. The team eventually came to the Coachella Valley in 1983 to open a Palm Desert location. They were scheduled to only be in the area for no longer than a month, but became enamored by the inviting weather, golf courses and resort atmosphere. They decided to stay longer, eventually making the Coachella Valley their home and followed their dream to open their own restaurant/sports bar complete with dancing, live music and great food. With determination and the help of investors, the groups dream became a reality and BB O’Brien’s was born. The popular nightspot had a healthy 12 year run and was sold in 1995. The nightspot was a constant in desert nightlife, known for legendary events like their St. Patrick’s Day parking lot party.
After BB O’Brien’s sold, BB decided to keep the party going by creating monthly events. He started by hosting parties at local resorts, hotels and nightclubs…and eventually at the Palm Springs Convention Center. In recent years, BB’s parties have grown into major events, with anywhere from 3,000 to over 5,000 attendees. Parties such as his annual Halloween Bash and New Year’s Eve Masquerade Ball are cemented in as yearly must attend Coachella Valley events. BB was also instrumental with bringing the first Comic Con to Palm Springs with a first year’s attendance of over 15,000.
BB’s 36-year run has earned him the title Master of Events and Godfather of Parties. He is a seven-time winner of the CV Weekly’s “Promoter of the Year” award. BB was chosen as one of the top 12 most influential men in the Coachella Valley. He was honored with The Lifetime Achievement Award at the 2019 CV Music Awards and was chosen as one of the “A Few Good Men” honorees at the Ronald McDonald House fundraising gala where he now serves on the committee. It was recently announced that BB is going to be receiving a Star on the famed Palm Springs Walk of Stars scheduled for May 8th.
BB’s support has benefited important local charities including the Pet Rescue Center, The Inland Empire Ronald McDonald House, Girlfriend Factor, Find Food Bank, Boys and Girls Club, the American Outreach Foundation, and California Care Force.
Last September, right before his 35th annual Halloween Bash at Agua Caliente Resort & Spa in Rancho Mirage, Ingle learned he has stage 4 prostate cancer.
During a recent interview, BB said he was initially diagnosed in 2015 but the disease went dormant with hormone therapy. BB did not make it public at the time.
With this new challenge BB takes the Tim McGraw song "Live Like You Were Dying" to heart. "My perspective is that I don't have that big of a bucket list, because I've lived a fun and exciting life. I have a real positive attitude and faith that God's will, will be done. I have a strong belief that I'll be able to overcome this."
ANDREW & DIANE NEIDERMAN
Diane Wilson Neiderman is a true believer in the work of the American Cancer Society. As a two-time cancer survivor of colon and liver cancer diagnosed in her 40s she knows the urgency for better treatments and finding a cure. With the tools her doctors possessed thanks to research funded by ACS, she has been cancer free for over 30 years. Having many family members and friends battling cancer, Diane is passionate about continuing the efforts of the American Cancer Society.
Andrew Neiderman has written 139 novels and is best known as the author of THE DEVIL’S ADVOCATE which was later adapted into a film. He is now known as the author of the worldwide best-selling V.C. Andrews novel franchise. Andrew is also a screenwriter, producer, and is working on two stage plays for THE DEVIL’S ADVOCATE AND FLOWERS IN THE ATTIC. Andrew Neiderman was honored with a star on the Palm Springs Walk of Stars in 1997.
Since moving to Palm Springs in 1989, Andrew and Diane have been involved with local charitable organizations such as Loving All Animals, Stroke Recovery Center, ACT for MS, and the American Cancer Society as well as being continued donors to Memorial Sloan Kettering Center in NYC where Diane was treated for her cancers. They have been involved with Desert Spirit for nearly a decade.